ComeOn Group Partners with ELA Games to Expand betx9 Content

ComeOn Group has entered into a new partnership with game developer ELA Games to strengthen its multi-brand betx9 offering through a wider selection of personalised content. The collaboration will see ELA Games’ portfolio, including titles such as Flame Fruits Frenzy, Cash of Gods and Rabbit Winpot, integrated into ComeOn Group’s proprietary in-house platform. The platform enables the operator to manage content, promotions and player engagement directly, supporting its strategy of data-driven personalisation across multiple markets. ELA Games’ integration aligns with ComeOn Group’s continued focus on enhancing player experiences through tailored game delivery and intelligent content curation. The agreement also supports ELA Games’ broader goal of expanding distribution with leading betx9 operators, providing access to its growing portfolio of feature-led casino content. Both companies emphasised that the partnership reflects a shared commitment to innovation, personalisation, and long-term player engagement in regulated markets. Greg Kett, Director of Casino at ComeOn Group, said: “Personalising the player experience is at the heart of our product strategy. Through our in-house platform, sportsbook capabilities, and ongoing investment in personalisation tech, we empower ourselves to deliver tailored, secure, and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.” ELA Games’ Managing Director, Marharyta Yerina, adds: “We’re thrilled to join forces with a partner whose strategic vision resonates so closely with ours. ComeOn’s commitment to personalisation, proprietary technology, and product excellence makes them a natural fit. This collaboration lets us broaden our reach while contributing to a highly customised, next-gen entertainment experience.” Bombay Group has announced two senior appointments to its executive team, naming... Wazdan has expanded its presence in the Canadian betx9 market through a... Realistic Games has extended its footprint in the UK and Irish betx9... Intralot's €2.7 billion (£2.35bn/US$3.12bn) acquisition of Bally’s International Interactive business, creating a... The future of the industry relies on the ability for great minds to share powerful ideas. Breadcrumb: Home | Casino | ComeOn Group Partners with ELA Games to Expand betx9 Content At betx9Future, we deliver the latest news and trends in the world of betx9. Our team is dedicated to providing in-depth analysis to keep you informed about industry innovations and developments. Tune in to our podcasts, attend our events, and hear from leading industry thought leaders. Follow us to stay up-to-date with the exciting world of betx9. Copyright © 2025 betx9Future - All rights reserved | Cookie & Privacy Policy | Content Hub | News Publication website development by Capital Web To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. View the Cookie and Privacy Policy